I remember being about 9 years old and watching one of the films my dad picked up from the store in town. It was the first time I watched Paris Texas, a classic American Art-House Film, directed by Wim Wenders in 1984 and set around a place in the south of the US.
I don’t remember much from that time in my life but I do remember being mesmerised by the arresting imagery of the desolate landscapes and hauntingly beautiful music that accompanied the long scenes of nothingness. It’s also the first time I can remember being conscious of craft, of quality in creativity and being truly captivated by a visual story. Its probably around the same time I picked up my mums Pentax Asahi Spotmatic and began to burn through the family rations of film, taking pictures of pretty much anything. No one complained, or at least if they did, I didn’t care, as the camera seemed to muffle all surrounding noise.
Things may have evolved since then but a few things haven’t; I’m still quite obsessed with the idea of craft and the dedication to continuously improve every aspect of it. The success of my work, both personal and assigned, is often due to my team’s continuous commitment to quality. From producers, assistants, stylists, retouchers and the rest – we’re obsessed by the journey of creation and are dedicated to breathing life into an idea or brief. This blog is a little insight into this and the amazing people I work with on a day-to-day basis, and while each assignment brings its own set of challenges, our focus never wavers from our core mission of a dedication to craft and fulfilling promises – On time. Every time.