DAN MURPHY'S - Toby Dixon

I love a good location shoot. Being out in the elements, capturing light only when the time is right is still the best tool for creating work that truly resonates. The smell of the earth in the early morning, the cool mist on your hands as you assemble the camera as the light slowly lifts – these are the unique privileges of the job.

Our trip to the Hunter Valley for Dan Murphy’s recently was one such experience. Perfect light, with incredible locations and thought-provoking creative by the good people of M&C Saatchi made for a memorable few days, with a result that I’m proud to share.