Toby Dixon

OPSM | Chey Ataria

tobydix_wp2018 — Wed, 01 Oct 2025 23:44:51 +0000

I’d been told that Chey’s a bit of a legend in Auckland. I thought it was just hype. But after a few days with him, it all made sense. From turning pro in the ’90s to pioneering multiple cult skate brands, including his latest venture – DEF Skateboards, Chey has built a community of like-minded…

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Talking to Fog

tobydix_wp2018 — Thu, 11 Sep 2025 12:17:22 +0000

G’day friends, How you hanging in there? Let’s be honest – things feel a little nuts right now. Between the relentless news cycle of everything going on at home and abroad, it can all get a bit overwhelming. My advice? Switch it off. Step outside. Go for a walk. That’s really what my latest series,…

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OPSM | Kate Mitchell

tobydix_wp2018 — Wed, 30 Jul 2025 23:41:33 +0000

It’s uniquely satisfying when a client invites you back to continue a creative journey you’ve started together. Following the success of last year’s campaign, OPSM once again entrusted us to steer their ‘Everyday Excellence’ brand direction. Our travels took us through NSW, the Southern Highlands, and across the Tasman to Auckland, where we had the…

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OPSM | Nornie Bero

tobydix_wp2018 — Tue, 03 Jun 2025 11:48:25 +0000

The sky served up one of those rare gifts: heavy grey clouds stretched low over Melbourne, cracked just enough to let that perfect sliver of gold spill through. The kind of light you can’t plan for — soft, cinematic, and moody in all the right ways. Perfect for portraiture. We were on location for OPSM’s…

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OPSM | Angus Vinden / Vinden Wines

tobydix_wp2018 — Fri, 20 Sep 2024 01:16:31 +0000

Angus Vinden is as laid-back as he is confident. When I had the chance to work with him during OPSM’s Dedicated to Everyday Excellence campaign, one thing became clear—his dedication to his craft runs deep. Angus’s approach to winemaking is grounded in respecting the land and trusting nature, but always with a careful hand. As…

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OPSM | Everyday Excellence | Jess Curtis

tobydix_wp2018 — Mon, 24 Jun 2024 02:37:16 +0000

I’m thrilled to finally unveil my latest integrated campaign for OPSM, “Everyday Excellence.” Over several weeks, we followed four incredible and passionate entrepreneurs, each at the top of their game, to explore unique stories that connect OPSM as a premium brand with people who strive for excellence every single day. The challenge was deciding which…

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UNBLOCKING THE BLOCK

tobydix_wp2018 — Thu, 29 Feb 2024 00:20:36 +0000

Places Strange and Quiet. Salton Sea, Cal. 2023 Greetings, folks. It’s been quite an intermission. A solid four years since I last wrote about my work. Yep, four years. Since the chaos of Covid, fires, floods and global conflict, I’ve opted for a more subdued presence. The relentless onslaught of global turmoil didn’t exactly inspire…

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The Smith Family | TVC & Print Campaign

tobydix_wp2018 — Thu, 30 Jan 2020 03:49:04 +0000

It’s quite hard to fathom that today one in six Australian children and young people are living in poverty. One in six…In Australia. Think about that number for a moment. When families are experiencing financial disadvantage, children can fall behind with their learning, leaving them more vulnerable to experiencing hardship themselves later in life. Thankfully,…

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Postcards from Poland

tobydix_wp2018 — Tue, 03 Sep 2019 01:20:36 +0000

Hidden within a forest of south-west Poland, rests an abandoned military hospital built by the Germans in 1929. It was overtaken by the Russian Military during their occupation in 1945, until the downfall of the Soviet Union in 1989. I’ve climbed many walls to see abandoned buildings over the years, but this is by far…

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The Summer That Was.

tobydix_wp2018 — Wed, 08 May 2019 02:22:22 +0000

I recently shot this campaign for Westfield with the good people of Sibling, celebrating the beautiful moments that sunshine and free time creates. This is one to remind us that while ‘winter’ is on the horizon (North America / European friends – don’t laugh), it won’t be long before we’re squeezing into last year’s boardies…

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