It’s uniquely satisfying when a client invites you back to continue a creative journey you’ve started together. Following the success of last year’s campaign, OPSM once again entrusted us to steer their ‘Everyday Excellence’ brand direction. Our travels took us through NSW, the Southern Highlands, and across the Tasman to Auckland, where we had the privilege of capturing the stories of three remarkable individuals.

In Auckland, we met Kate Mitchell, a glass artist whose work is as captivating as her presence. Kate’s approach to glassblowing is both deliberate and graceful, turning molten glass into intricate designs with a mastery that’s mesmerising to witness. Her composure and intention reflect a deep connection to her craft. Spending a day in her studio and surrounds offered us a window into her creative world. Kate’s unique designs are inspired by the nature and beauty of her favourite Piha Beach, where she draws ideas from the rhythm of the waves and serenity of the surrounding landscape.

Kate’s warmth and artistic presence allowed us to create a body of work that I’m proud to share. The resulting campaign offers a glimpse into Kate’s life and passions, embodying the essence of ‘Everyday Excellence’ that OPSM celebrates.

To see her work, head to www.katemitchellglass.com and order something special.

Credits:

Client: OPSM part of EssilorLuxottica

Milan Team:
Creative Director: Alessandro Dondero
Senior Brand & Comms Manager: Mattia Rovini
Producer: Stefano Ottorino
Art Director: Gloria Grosso:
Copywriter: Ingrid Magnoni

Sydney Team:
Vice President of Marketing: Kate Boulos
Marketing Director: Laura Susans
Marketing Manager: Claudia Messina

Marketing Director Retail : Erin Diemar

Flint:
Director & Photographer: Toby Dixon
Executive Producer: Rachel Henderson
Senior Producer: Petra Valent
Producer: Belle Oliva

Director of Photography: Jani Hakli
Focus Puller & 1st AC: Dylan Jeffrey
Stills Retouching: Adam Hayes
Post-Production: The Hive
Editor: Chris Baron
Post-Producer: Nikita Singhi
Colour Grade: Yanni Kronenberg